Goal-Aware ROAS Calculator

Know what every dollar returns.
Then plan the next one.

Only your conversion spend ever gets a ROAS. Now every one earns a return. Awareness. Consideration. Conversion. Retention. Advocacy: the five goals of the customer journey (ACCRA), finally accountable. Want to know your return before you spend it? You can.

Why start here

A ROAS estimate tuned to your business, not a generic benchmark.

Four quick answers calibrate every benchmark and rate behind your number, so what you get reflects how businesses like yours actually perform.

Benchmarks for your market
Rates tuned to your type and industry, not a one-size-fits-all average.
True to how you sell
Adjusted for who you sell to and how long your buying cycle runs.
A number you can act on
Credible enough to take into the room and defend.

Four answers on the left, under a minute. Set once, and every goal you model uses them.